Influential Technology Marketing Strategies

Hello, my name is Michael Teeling, and I founded INFLUENTIAL in 1998. I have more than seventeen years of marketing communications and public relations experience - almost all of which I've spent in the technology industry, and the last decade here in the heart of Silicon Valley.

I have extensive hands-on experience at software and telecom start-ups running marketing communications. I've practiced on the front lines of both the client/server and Internet revolutions at prominent high tech PR agencies, running successful account teams for public companies.

I founded INFLUENTIAL to focus on management consulting for enterprise technology marketers, specifically in strategic areas that the industry needs to do smarter - such as leveraging industry analysts better and creating stronger B2B tech brands (which I write about on my blog). Depending on client size and unique need, I can function either as an individual contributor or in an "acting director" capacity. In either case, you'll benefit from my skills as a project manager, strong writer, and creative thinker as we pursue innovative programs that deliver results, not just insightful recommendations (although you'll get those too.) You can expect me to be direct - after all, I grew up on the East Coast!

INFLUENTIAL's mission is to package your unique story, spanning perspectives from message analysis to competitive threats to brand creation. Then, I help communicate this story to the marketplace using clear, concise, consistent, competitive, content-rich methods. Strategies and programs directly target the top influencers that drive market opinion and buying decisions in your vendor space. In each case, I dig into my fat rolodex to tap whatever expertise is necessary for us to achieve success.

Thanks for spending some time getting to know me and what I offer. If you like what you see, Get INFLUENTIAL by visiting the contact page, and drop me a line.

"Mike is very talented, confident, and hard-working. He is a superb communicator and truly understands effective marketing. I relied on Mike to help formulate the right messaging and communicate it to the right people, and he came through in spades every time."

Ben Feldman
former Product Management Director
Active Decisions

"Mike Teeling has done a solid job as an analyst relations representative for Actuate. He has kept me up to date on the company's activities and worked relentlessly to schedule briefings at convenient times and places for me and Actuate representatives. Personable and knowledgeable about the company, Mike can almost pass as a product marketing manager."

Wayne Eckerson
Director
The Data Warehousing Institute