Influential Technology Marketing Strategies

INFLUENTIAL offers three primary types of services - each designed to create and foster the kind of positive BUZZ in the enterprise IT marketplace that company management loves and sales people respect.

How We Work

Each engagement is designed according to individual client needs and INFLUENTIAL recommendations. Services range from a single program or project deliverable to ongoing retainer relationships. INFLUENTIAL typically reports to the vice president of marketing or equivalent, and works directly with any internal staff. Projects are estimated and billed on a day rate, tied to hourly estimates, according to mutually agreeable success metrics and the client's level of urgency. Discounted hourly rates are offered on a sliding scale matching client commitment level. Rate card available upon request.

These management consulting services take a flexible, modular approach to marketing communications strategy, building on internal or PR-driven positioning efforts. They are perfect for early- or mid-stage vendors who may lack headcount or internal expertise. When taken in concert, these offerings comprise a methodical go-to-market approach that emphasizes the bottom-line business benefits and competitive strengths of the company, its products, and its brand. Click any service for more details.

These marcom and PR-related program implementation services positively influence target audiences according to client goals and objectives. They are perfect for larger vendors or agencies who wish to outsource specific expertise. INFLUENTIAL collaborates with in-house resources, or can assemble and manage professionals in PR, print/web design, or media production - with no added work for the client. Michael Teeling directs all program planning and execution. Each program concludes with a formal review comprising results measurement, presentation to executives, and definition of next steps or transition plan. Click any service for more details.

Most client engagements include some advisory time. Sometimes it's good to have a trusted third party in the smoke-filled room.

"Mike Teeling is an experienced marketing and public relations consultant, with a deep understanding of the industry analyst community. In particular, Mike has a unique ability to influence their reporting to the benefit of his clients. Having worked with Mike in this capacity for more than 18 months, I witnessed first-hand the quality and consistency of his work."

Kevin Wolf
former Corporate Communications Manager
Actuate Corporation

Strategic Planning Services

Program Management Services

Advisory Services