A Simple Definition of Marketing Disciplines

The buzz word in today's business world is MARKETING. However, people often ask for a simple explanation of exactly what "Marketing" is.

Well, here it is:

You're a single man, and you see a beautiful woman at a party. You go up to her and say: "I'm a great guy."
That's Direct Marketing.

You see a beautiful woman at a party. One of your friends goes up to her, points at you, and says: "He's a great guy."
That's Advertising.

You see a beautiful woman at a party. You straighten your tie, walk up to her and pour her a drink. While handing it to her, you slip her a note that says: "By the way, I'm a great guy."
That's Public Relations.

You see a beautiful woman at a party. You go up to one of her friends, and get the woman's telephone number. The next day you call her and say: "Hi, I'm a great guy."
That's Telemarketing.

You see a beautiful woman at a party. She walks up to you and says: "I hear you're a great guy."
That's Brand Recognition.

You see a beautiful woman at a party. Although she hears you’re a great guy, she’s reluctant to go on a date with you. You promise to pay for dinner.
That's Promotions.

You see a beautiful woman at a party. You walk toward the only bathroom, place a chair by the door, sit down and wait.
That's Product Placement.

You're on your way to a party when you realize that there could be beautiful women in any of the houses you're passing. So you climb on a roof and shout at the top of your lungs: "I'm a great guy!"
That's Junk Mail.

You go home and post pictures of yourself being a great guy on the internet with an email link.
That’s Web Marketing.

The next time you see a beautiful woman at a party, she likes your friend, but he talks her into going home with you instead.
Now that's Sales!

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