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The Influential Approach

INFLUENTIAL provides senior-level marketing communications strategy and hands-on communications program management to positively influence target audiences.

For an enterprise technology company to be successful in today's economy, it needs to target and positively influence every constituency critical to vendor success - investors, business partners, existing customers, industry analysts, the media, and sales prospects. Each of these constituencies is important at different stages of an organization's development, but all of them help it either thrive or fail in the IT marketplace.

Learn more about the Chain of Influence.

INFLUENTIAL means: Real results, not just recommendations. Real programs, not just promises.

INFLUENTIAL's flexible range of consulting services allows technology vendors of any size to fulfill targeted objectives...within pre-defined time periods...with proven methodologies. Clients gain important insight and solid validation of their go-to-market plans, via feedback that bridges the gap between corporate communications objectives and mission-critical product management. INFLUENTIAL "plans the work and works the plan" to deliver measurable results that help build a compelling, competitive business case and ultimately shorten the sales cycle.

The INFLUENTIAL approach can help you:

  • Ready your executives to tell a compelling story
  • Adopt & sustain an integrated marcom approach
  • Build a stronger brand with fearless differentiation & focus
  • Win influential friends that publicly validate your strategy
  • Gain recognition as a thought leader riding emerging trends & opportunities
  • Benchmark the competition to continually raise your game

Get INFLUENTIAL to effectively influence the influencers.

"Mike provided key marketing strategy and PR services to Active Decisions, significantly boosting our profile at the early stages of the company's development. He was dedicated, passionate, creative, and fun. I recommend him highly and would work with him again, given the opportunity. (January 28, 2005)"

Tom DuBois
former CEO
Active Decisions
 

"Mike Teeling helped catapult REBOL Technologies from just another start-up technology company into one of the best known Interenet infrastructure players in less than a year. Mike's efforts led to over 40 articles with the likes of c/net, Red Herring, Byte, Dr. Dobbs and others. Further, Mike was instrumental in helping define REBOL's early marketing strategies."

Dan Stevens
former VP Business Development
REBOL Technologies



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